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FirstSpear Unveils New Product Line

For Immediate Release


Media Contact:

Alissa Southworth

ADS Ventures

Phone:  617.236.5830 x103



FirstSpear Unveils New Product Line

Tactical Gear Manufacturer Introduces 60 New Products That Will Provide Warfighters Durable Next-Generation Equipment

St. Louis, MO, July 11, 2011 – Today, FirstSpear, a warfighter tactical equipment designer and manufacturer, has announced its line of 60 Enhanced Load Carriage Solutions and Personal Protective Equipment products.  This debut line is the first complete portfolio of the company’s spectrum of warfighter equipment, and is expected to be received with great customer interest. 

FirstSpear designs are produced with direct input from the end user and by developers who take into account specific mission needs, resulting in innovative, capability-driven products. The FirstSpear production facility is located in Fenton, MO and this new venture has lead to the creation of 50 local skilled manufacturing jobs with plans to continue this growth in the near term.

FirstSpear’s commitment to delivering solutions based on the user’s needs is demonstrated by the careful selection of materials and a deep understanding of the unique mission needs of American warfighters.  Like all items in the line, plate carrier platforms such as the Beat UpTM  are lightweight and functional, reflecting input from professional users.  Each technology is the result of over 30 years of product development experience by the FirstSpear Design Team and represents the next generation in mission-ready gear.

“By considering the entire system as a whole, we have designed a suite of products that work great alone, but together allow the user to achieve remarkable scalability, modularity and weight reduction,” said Jonathan Laplume, FirstSpear Vice President of Strategy. “With each new product release, FirstSpear will seek the input of the professional user to continue raising the bar in equipment comfort, accessibility and durability.”

“When we started this organization, we made a commitment to deliver the next generation in Personal Protective Equipment,” said Scott Carver, Founder and President of FirstSpear. “This launch is only the beginning. FirstSpear directly supports those who defend this country and we will continue on this path of innovation for years to come.”

FirstSpear will launch its new product line at the ADS Warrior Expo East on July 14th and 15th in Virgnia Beach, Virginia. ADS, Inc. is the exclusive distributor of FirstSpear products to the U.S. Military.  Visit www.adsinc.com/first-spear for more information about FirstSpear products available through ADS.

Warrior Expo includes equipment exhibits for customers, military, federal, state and local government agencies, law enforcement and first responders to preview the latest operational equipment from industry-leading manufacturers and participate in industry seminars and breakout sessions addressing safety, survivability, and much more. This year, Warrior Expo East will also feature a keynote by General Stanley McChrystal, Former Commander of U.S. and International Forces in Afghanistan.  Visit www.adsinc.com/warriorexpo for more information about Warrior Expo or to register to attend.

About FirstSpear, LLC

FirstSpear, LLC is dedicated to rapidly delivering innovative individual equipment systems to professional users. To follow the launch of FirstSpear’s new product line visit www.first-spear.com.

About ADS, Inc.

ADS, Inc. (ADSInc.com) is a second-generation family-owned small business, created in 1997 in Virginia Beach, Virginia. Originally Atlantic Diving Supply, ADS was the government sales division of Lynnhaven Dive Center, a local diving supply company founded in 1979 catering to the Norfolk-Virginia Beach military and commercial diving community. Since then, ADS has widely expanded its product offering and government procurement vehicles providing on-time, essential operational equipment combined with industry-leading logistics solutions to all branches of the U.S. military and Federal Agencies. From tactical and special operational equipment to fire and emergency services, expeditionary, medical, and MRO equipment, ADS oversees every aspect of the supply chain and ensures availability of superior equipment to our men and women in uniform.